Accessibility guidelines mandate a minimum color-contrast ratio between text color and background color. When the minimum contrast ratio is not met, text is hard to read or unreadable to some users. This red text, for example, does not meet the minimum ratio.
College templates are carefully designed to exceed color-contrast minimums to promote readability and meet accessibility requirements. Avoid the temptation to make text “stand out” with a custom color. You could very well end up making your text harder to read and inaccessible to some users.
If you need to draw attention to text on a page, bold or an appropriate level of header are good options. If you feel that bold does not get the result you are looking for, you can contact the webteam for other possible options.
Learn more about color contrast and accessibility on this WebAim page.